These days, search engines require relevant, high quality and fresh content that is published on a regular basis. This can be done in the form of blog posts or infographics, as well as other types of “viral” content, such as videos, slideshows and more. Search engines want to be able to provide their users with valuable information in the same way that businesses want to offer their target audiences something relevant to their interests. An abundance of quality content is the answer for both parties.