• The theory is based upon a hierarchy of needs.

  • Individuals satisfy their needs by meeting the lowest level first and working their way upwards.

  • Lowest level includes the basic needs for food, shelter, sleep, etc.

  • Next level is safety, health, security, etc.

  • Moving up includes social needs such as love, affection, friendship, etc.

  • Eventually moves up to self-esteem including prestige and respect.

  • Final level includes achievement and personal development


Implication of Maslow’s theory in terms of business organization.


  • Business must be organized in such a way as to meet all the basic needs of a person

  • It must also allow individuals the opportunities to meet their higher level emotional needs if they are to be motivated