Off Page optimization ranking factors are those that publishers do not directly control. Off page SEO is defined as the things you do offline to your website in order to achieve good search engine ranking. In a word definition off page optimization does not involve any optimization with the contents of the webpage instead. it is the optimization which is done offsite the web contents.
- Building quality links to improve the page rank of your website is such type of optimization.
- It is basically building reputation of your website in front of search engines like Google.
- So here you do not do anything with the content of the webpage.
Besides this have also important factor for increasing off page optimization rank. For example Link Building (In order to improve page ranking), Social Media Presence of your website such as :- Face book, Twitter, Google+, Digg etc.