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Four key questions to consider when identifying the target audience for a website.

  • Who are the typical members of your audience?
  • Why do people come to your site?
  • If users are unfamiliar with the site, will they know what you offer?
  • How often will users return to your site? Why would they come back?
  • What computing platform do your users use?
  • Whose skills do you need to build the site?