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Missing SEO Factors & the Guide’s Philosophy.

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  • Some experienced SEOs may be wondering why some factors aren’t shown.
  • How come ALT text or bolding words aren’t included as important HTML factors, for example? The answer is that we don’t think those things are that important, relatively speaking.
  • We’re not trying to encompass every possible signal (Google has over 200 of them) and sub-signals (Google
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